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Q: 75% OF TOTAL BUILDING HEAT TRANSFER IS THROUGH RADIATION - WHY USE PRODUCTS WHICH HAVE NO EFFECT ON RADIATED HEAT?
A.     After years of research and use in Commercial, Industrial and Residential applications, it has been proven that Reflective Foil
 Insulation products are excellent insulators. The effect of
ULTRA PREMIUM BTUFOIL tm Reflective Insulation on radiant 
 heat gain and loss is nothing less than astounding. 

   Although conventional mass insulation products (fiberglass, loose fill, wood, etc.) are somewhat effective against convection 
 and conduction, they have no effect on 'radiated' heat transfer. In fact,
They (fiberglass, loose fill, wood, etc.)
 actually ABSORB 80 % - 95 % of the Radiated Heat Energy.


 ULTRA PREMIUM BTUFOIL tm Reflective Insulation, Reflects 95 % -97 % of the Radiated Heat Energy Back to it's
 source, which makes
ULTRA PREMIUM BTUFOIL tm Reflective Insulation an exceptionally energy-efficient insulation.

 It reduces radiant heat loss in winter or gain in summer,
ULTRA PREMIUM BTUFOIL tm Reflective Insulation lends itself to 
 a myriad of applications. It provides a clean, non-toxic, non-carcinogenic heat barrier that replaces conventional insulation and
 offers 100% protection against vapor and radon.


R-values: Are a measure of thermal resistance to heat transfer caused by conduction and convection, but do not measure a product's ability to reflect radiant heat energy.

Conduction: Fast-moving molecules on the hot side colliding with and transferring energy to slower-moving molecules on the cold side cause conduction through a solid material.

Convection: Occurs when air or fluid moves; warm air rises and cold air falls to create a convection loop.

Conventional mass insulation slows down the transfer of heat caused by conduction and convection, and the effectiveness of the slowing down process is measured in Hr ft2/BTU (R-Value). True real life R-Vaules are difficult to determine due to the mass insulation degradation caused by condensation, compression and insulation integrity.

Radiation: From a heat source, radiation is transmitted though air or a vacuum to cold surfaces at the speed of light, but only manifests itself as heat when the rays strike an object and is absorbed. Conventional thermal insulation does not stop these heat rays. However, properly installed ULTRA PREMIUM BTUFOIL tm Reflective Insulation will STOP this radiant heat transfer by reflecting 95 % - 97% of radiant heat rays.

A layer of ULTRA PREMIUM BTUFOIL tm Reflective Insulation in the center of two air spaces has two efficient reflective surfaces. This serves to protect against heat loss in the winter and heat gain in the summer. The surface facing the flow of heat will reflect 95% - 97% of the heat rays. This means that only 3% - 5% of the radiant heat rays will escape through the product verses 100% escape through conventional mass insulation.

ADVANTAGE :
1. ULTRA PREMIUM BTUFOIL tm REFLECTIVE INSULATION is not affected by humidity or condensation.
2. Easy to install. No protective garments are necessary.
3. Virtually indestructible, ULTRA PREMIUM BTUFOIL tm REFLECTIVE INSULATION will not collapse, compress or disintegrate over time (25 year warranty).
4. CLASS A / CLASS 1 fire rating.
5. Does not promote growth of bacteria or fungi.

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